Founded by Darren Bettencourt, Bettencourt Collective represents clients across real estate and entertainment, partnering with global brokerages, developers, brokers, and stars. We craft meaningful narratives that connect with targeted audiences and deliver measurable impact.

As a bespoke public relations advisory, we pride ourselves on going beyond traditional PR. With clients in every global wealth hub—from the Americas to Europe and the Middle East—we don’t just watch trends unfold; we shape them. Our market expertise informs strategies that amplify visibility and influence, ensuring our clients reach the audiences that matter most.

From launching campaigns for television series, $100 million estates, and luxury-branded new developments, to turning brokers and talent into household names, we think big and make ambitious goals a reality. We thrive on challenges—that’s what we do best.

At Bettencourt Collective, we position our clients for success. By transforming influence into impact and visibility into opportunity, we ensure they don’t just compete—they lead.